Home Staging Key to Selling Your Home
Home Staging Key to Selling Your Home
Home Staging Key to Selling Your Home
Home Staging Key to Selling Your Home

Credit: Melissa Marro. Stage. List. Sell.



Your home is one of the biggest investments you’ll ever make. It involves time and money. Eventually, there will be a time when you want to collect on that investment by selling your home. You may be moving out of the area or into a larger home. In any case, this home no longer suits your needs or lifestyle and will be going on the market. The Jacksonville Beach FL real estate market for resale homes has picked up tremendously in the past few years.

This has both positive and negative results. On the positive side, buyers are willing to paying market rates for resale homes. On the downside, everyone who has decided to wait are now jumping in to list their home. If you put your home for up for sale in Jacksonville Beach, FL, today, you will be entering a healthy market. In order to compete for a quick sale at the maximum sale price, you’ll want to consider hiring a professional home stager and Realtor, like Melissa Marro.

The Jacksonville Beach FL market has shifted, but so have buyer’s desires

“The Jacksonville Beach market has shifted to a seller’s market. Home prices are going up. May 2013 statistics from NEFAR show that homes selling over list price have risen 91% with more than one in four Jacksonville Beach home now selling for more than list price.” Says Marro. “In order to create a bidding war, the home has to be properly presented online and in person.”

Staging is all about first impressions and enhancing the potential of your home in a buyers mind. There is a lot of psychology that goes into staging a home for resale, but the basic idea behind staging is to show off your home in a way that is most appealing to a potential buyer. While you lived in the home, it was meant to be appealing to you, but now that you are selling, it needs to appeal to them. While home staging might take a few hundred, sometimes a few thousand, dollars to do right, professional home staging does tend to bring in an extra few thousand dollars, providing a tidy return on your investment. Below are a few hints and tips to prepare your home for market.

Show home buyers what they want to see

Open floor plans are the dream spaces for today’s buyer. Even if your home does not have an open floor plan you can help create space. Hiring a professional home stager will help you understand what furniture pieces should be removed from the home and placed in storage. The stager will help you pull together a model home look using what you already have, possibly with a few additions. The goal is to control the buyer’s eye through the home so that potential buyers notice all of the features of the home, while minimizing any less desirable ones. Your professional home stager will make the home feel warm and inviting to buyers, helping them emotionally connect with the home. A stager may also have good tips and tricks to easily achieving looks seen on Pinterest and Houzz, particularly in closets and storage areas, adding even more perceived value.

First Impressions happen online, will you be at your best?

Over 95% of today’s home buyers do a search online before even picking an agent. They then pick out which houses to look at in person from the photos on real estate websites. “The first two weeks online are the most critical. This is when homes make it or break it.” Marro advises. Before you put your home online, it needs to be properly prepared (home staging) then photographed, and then marketed. The order will maximize your exposure and bring you the best deals.”

Getting ready for the big event. The order is everything.

Consider that you are preparing for another large event – a big party, a wedding, or holiday function. Would you take a photo without changing into your best outfit? Would you let people come in and eat just anytime? Would you put on that little black dress before you shower, put your makeup on, or shave your legs? Of course not! The same is true for selling your home.

There is always an order for maximum efficiency. In this case to properly prepare your home for market in 2013, you should contact a professional home stager to get a list of recommendations and create a plan of attack. Next you should do the work in the plan. Then have the home professionally staged and photographed. Finally, your home is ready to be listed online (after the photographs are ready.)

If you are ready to buy a new home, like those offered by builder Glenn Layton Homes, then you will need to sell your home fast. Follow the suggestions listed here, and call Melissa Marro [904-466-2093] for a free no-obligation home staging consultation if you are selling in the Jacksonville area.

This post was written by Glenn Layton Homes


Another Tool to Improve Affordability

The rapid rise in mortgage rates during 2022 coupled with continued appreciation of home prices have limited the number of buyers in the market which is reflected by the lower number of home sales currently. "It's a fact that many households are impacted by...

Cause to Pause

Rising mortgage rates are causing some would-be buyers to pause their decisions until they determine whether rates are going to come back down. While it may be possible, the probability is that prices are going to continue to increase. On December 23, 2021, the...

Five Factors that affect the Sale of Any Home

Owners directly control four of the five factors that affect the sale of any home: price, location, condition, terms, and the agent you select. The one thing you can't control is the location of the home, but you can adjust the other factors to compensate for...

The importance of a Home Inspection

The importance of a Home Inspection Prior to you getting a residence, one of the important things you ought to do is to have it had a look at by a professional home examiner. Yes, we can hear your objection: "Acquiring a residence is costly enough as it is! Why would...

Why should you get a home inspection?

Why should you get a home inspection? Prior to you buy a house, among things you should do is to have it had a look at by an expert house examiner. Yes, we can hear your argument: "Acquiring a residence is expensive enough as it is! Why would I pick to fork over...

Gift Amount Increased for 2022

The limit for tax free gifts for 2022 is $16,000 and no tax is due to the donor or the donee. There are provisions that would allow gifts higher than this amount providing the total lifetime gifts above the annual exclusion of $12.06 million for 2022 has not been met....

Housing Affordability – Call to ARMs

Housing Affordability is negatively affected by both rising home prices and mortgage rates. A 20% increase in nominal home prices and a 2% increase in the 30-year fixed rate mortgage since January have contributed to a 46 point drop in the NAR Housing Affordability...

Surviving Spouse Sale Period

Married couples who own a home as joint tenants with rights of survivorship, the surviving spouse inherits the home, along with their basis, and it does not trigger a taxable event. Unfortunately, the capital gain exclusion is reduced to a single person's share unless...

Are prices and rates going to continue to rise?

One of the most talked about questions in the real estate market has to do with "Will prices continue to rise now that interest rates have increased dramatically this year?" It is understandable to think that if the Federal Reserve is using interest rate...

Indecision Can Be Expensive

With all that is going on in the world, a global pandemic, supply chain issues, highest inflation in 40 years, the economic effects of a war in Ukraine, it can be overwhelming to think about when the right time is to buy a home. On a local level, there is a pent-up...


Cause to Pause

Rising mortgage rates are causing some would-be buyers to pause their decisions until they...


The Twenty Three Homes are one of the premiere real estate groups locally, nationally and internationally, specifically dealing with high-end properties and exclusive clientele. Partner with Keller Williams Twenty Three Homes are full service real estate experts whose clients benefit from the custom tailored, hands on service while receiving all the exclusive amenities and resources of one of the most established and respected firms in the business.