Every seller wants to sell their home for more. However, selecting the right agent with the best resources is the difference between selling a house for more and having to do a price reduction!
Did you know that community videos can sell a home for two to five percent more than the asking price, AND community videos can reduce your time on the market by seven to twelve days?
Here are a few examples of community videos that sell houses faster, and for more. Why don’t all realtors use community videos you may wonder? The production cost of a community video rivals a Hollywood Movie with a starting price of $2,000.
If you are on a tight budget and need to cut costs, you can opt for the standard house tour.
These standard house tour videos still draw significant viewership because Twenty Three Home’s YouTube Channel is one of the most-watched real estate channels in the Metropolitan D.C. Area.
We will inventory your property and educate you.
If you are not already, become familiar with such facts about your property as property taxes, zoning, lot size, square footage, etc. Look at the terms of your existing loan.
We will provide you a 30 to 120 page analysis of the current market and properties in your area.
How much are properties similar to yours selling for? What are the terms of sales? What property disclosure laws? Virginia is a Caveat emptor Commonwealth and Maryland is not.
We are pricing experts and will come up with a pricing strategy you are comfortable with.
We will review our pricing assessment together, and use multiple pricing analyses which will provide you clarity.
Go-to-Market-Listing-Strategies and the Internet
Fifty-Four percent of home buyers are procured through the Intenet. Hiring a realtor that is a good writer, or contract expert, or lives in your neighborhood, or your is your relative may be a good idea on the front-end but could lead to angst, frustration, and irritation on the backend. The number 1 skill your selling realtor must have is exceptional Interactive (Internet) marketing experience. We are one of the few realtors that have an integrated AI-based application suite.
Begin with the end in mind! Or as litigators do, begin with the Jury Instructions.
Evaluate your home from the perspective of the buyer and the home inspector. We have bullet-proof pre-walk through inspection list that reduces 80% to 90% of the seller’s risk.
Curb Appeal:
Interior:
Our Neighborhood Analysis has API linkage into Yelp, Google, and over 20 other sites.
We will go deep, from school rankings, walkability scores, Yelp shopping, and restaurant scores, distances to work, and much more. Everything a buyer needs to know about the local community.
Electronic Brochures and Videos
Most prospective buyers will want to know about the local schools, shopping, parks, transportation, etc. We are more than prepared, we will instantly provide knowledge to answer their questions.
We capture all this information in eye-popping interactive 3D home tours and videos.
Email Servers
When you are interviewing agents, ask “What are rotating IP and SMTP servers? Chances are the overwhelming majority of Realtors will not understand the nuances of email campaigns. Getting a well-articulated, image-rich, email into a prospective buyer’s email box, and past the SPAM filters, these days is a near impossibility. Our email list contains over 750,000 renters in the DC Area and over the 56,000 Real Estate Agents. We can get your listing details into the right recipients, at the right time, with the right message!
Text Messaging
We have you fully covered, those email messages that will get caught in SPAM or not read, due to information overload, we will text your listing into thousands of smartphones. We leave no stone unturned.
Social Media
Now that you know what advertising will cost, create a plan on how to best (within your budget) reach prospective buyers, both local and out-of-town. Since many people do relocate from a distance, be sure to include Internet advertising in your plan. If your town is large enough, the “local” newspaper might have a national edition that you want to place your ad in, at least periodically.
Internet
At the very least, you will need a well-written few sentences that will run as a classified ad or a photo box ad. In addition, you might decide to run a larger, custom-designed ad in the paper and/or to use as flyers to hand out at open houses (or anywhere else you might meet prospective buyers). Don’t skimp on this. A professional, well-crafted ad can attract buyers while a poorly designed and executed one can turn buyers off to your property. Even if you do not have full service agent representation, you may consider assist-to-sell, which some agents offer at a lower price.
Purchase and install a “for sale” sign
This should be well-designed, attractive and weatherproof. The sign must be placed where it can clearly be seen from the street. If you are working with an agent, he or she will most likely provide the sign to you.
Prepare a fact sheet
Design a single sheet description of your property listing the features and benefits that will draw in prospective buyers. This should be attractive and professional looking. Have enough copies on hand to give out at open house showings. Again, if you are working with an agent, he or she will most likely do this on your behalf.
Purchase “open house” signs
Make sure that they include a place to write the address of your property and the date/time of the open house. In addition to one for the front yard, you’ll want to place several in conspicuous locations around the neighborhood, such as main streets leading to your house. For these, directional arrows can point prospective buyers to your house even if they don’t know the area. Make sure that you take these signs down as soon as the open house is over. You don’t want people showing up on your doorstep at all hours of the day and night.
Set up a schedule of open houses
While most are held on the weekend, this is not convenient for all buyers. Make sure that you coordinate your print advertising to include information about your next open house.
Keep a list of prospective buyers
As people come through during open houses, or as they call from reading your ads or seeing the sign out front, keep a list with their names and phone numbers. Concentrate your attention on those who seem serious about your property, as opposed to those who are just checking out the neighborhood or whiling away a Sunday afternoon. Make sure that you make follow up telephone calls to all those who seem seriously interested in your property.
Once you have an offer, it’s time to negotiate
Leave your emotions behind when you enter negotiations. You never want to get angry or give away the fact that you’re overly eager.
Get your forms in order
A number of forms are required for the legal sale of your property. In addition to the contract of purchase and any counteroffers, there are approximately 20 other forms that the seller is required to provide to the buyer. It is necessary to review the contract carefully to determine when these forms/documents are due and what the buyer’s rights are once they receive the document. The form and content of many of these documents are prescribed by state or federal law and must be adhered to in their entirety. The proper forms may be obtained from your local Board of Realtors or from your real estate agent who is representing you.
Negotiate final terms of the sale
Design a single sheet description of your property listing the features and benefits that will draw in prospective buyers. This should be attractive and professional looking. Have enough copies on hand to give out at open house showings. Again, if you are working with an agent, he or she will most likely do this on your behalf.
Purchase “open house” signs
Buyer(s) need to come to an agreement (in writing) regarding the following:
Your KW agent is a great source of advice on specifics for your home preparations so that your house is positioned competitively in the market. Preparations will likely include two phases. During phase one, before photos are taken and before the first showing, you should:
Three important things you can do to help get your house sold are:
Always coordinate with your Keller Williams agent for maximum exposure and a faster sale.
An offer to buy your home is a purchase agreement signed by the potential buyer that includes:
When you receive an offer to buy your home, you and your Keller Williams agent should review it and consider whether you want to accept it. Whether you have one offer or several, you and your agent will look at:
If you receive multiple offers, your KW agent can advise you on one of these options:
You and the buyers can negotiate until you both agree on the final contract. Your Keller Williams agent is your best ally during the negotiations and is equipped with the data and knowledge to guide you.
A home inspection is a thorough review of your home’s structure and systems by a professional home inspector. Buyers can use the inspection report to decide to rescind their offer if a major issue is uncovered or to request repairs if the contract is contingent on a satisfactory report. In some cases, a home inspection is solely for the buyers’ information and can’t be used to negotiate.
The inspector will check:
The inspector won’t check some items that are unusual or inaccessible, such as:
Before the home inspector arrives, you should:
An appraisal is an objective valuation of your property that serves as a safeguard for the buyer and the buyer’s lender. While the buyer pays for an appraisal, the appraiser actually works for the lender. While an appraiser may look at some of the same things as a home inspector, the result is an appraised value of your property rather than a condition report.
Appraisers include research about other properties and neighborhood values, as well as an in-person visit for their evaluation of your home.
If you can’t move before the closing, you’ll need to arrange a rentback from the buyers. Your Keller Williams agent can help you complete appropriate paperwork for a rentback. If you are moving, the buyers will do a walk-through of your home within 24 hours before the closing to check that the property is in good condition. If the buyers find something that needs to be fixed, your agent can help you decide how to handle it. Whether or not you attend the closing, you’ll need to provide house keys to your buyers, along with all alarm codes, remote controls for the garage, and mailbox or gate keys.
Congratulations! You can shake hands with your Keller Williams agent: you’ve successfully sold your home.
Twenty-Three Homes with Glenn and Gift is the team that goes the extra mile, to sell your home for more, and you experience peace of mind!
Licensed in Maryland
License in The District of Columbia
Licensed in Virginia
DC Million Dollar Listings Experts
Northern Virginia Million Dollar Listing Experts
Maryland Million Dollar Listing Experts
Divorce Real Estate Transaction Specialists
Estate Sales Specialists
Short-Sale Experts
Virginia Licensed New Home Certified
Twenty-Three Homes is The DC Metro’s Local Real Estate Leader Specializing in World-Class Real Estate Services and Solution. We have International Experience and Reach for Buyers, Sellers, and Investors. Part of the Keller Williams Reston/Herndon Network.
ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS INTENDED TO BE CORRECT, THE INFORMATION IS NOT GUARANTEED TO BE ACCURATE, PRECISE OR EXACT AND THE INFORMATION IS SUBJECT TO CHANGES, EDITS, ERRORS AND OMISSIONS WITHOUT NOTICE OR FOREWARNING. EQUAL HOUSING OPPORTUNITY.
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