fbpx
Home Staging: The Key to Selling Faster and for More
Home Staging: The Key to Selling Faster and for More
Home Staging: The Key to Selling Faster and for More
Home Staging: The Key to Selling Faster and for More

Home Staging: The Key to Selling Faster and for More

If you want potential buyers to choose your property over that of the competition, home staging — the act of making a home look visually appealing to buyers — can make your house stand out from the crowd.
“Buyers often have a difficult time envisioning how a property can be used,” says Dan Keating, owner of Coast Home Staging, based in Long Beach, Calif. “When they see a house that’s beautifully staged, it’s warm and inviting, and they perceive a much stronger value to that property.”
That stronger perceived value often translates into a higher selling price. In a survey, real estate Web site HomeGain found that home staging resulted, on average, in a $1,780 price increase or a 586 percent return on investment. “We’ve seen that the value home staging brings to the table is dramatic,” says Keating. But sellers should understand four staging basics.
There are two different types of staging, depending on whether a home is occupied or vacant. “Most of us have too much stuff in our homes,” says Shell Brodnax, president of the Real Estate Staging Association, or RESA, a trade group in Valley Springs, Calif. One of the biggest tasks in staging an occupied home is reducing the clutter and depersonalizing the place. You’ll want to reduce the number of books on bookshelves, paint rooms in neutral colors and remove artwork that may evoke strong emotions, such as religious imagery or pictures of animals, Brodnax suggests.
Furniture may also be moved around in an occupied home. “Sometimes it’s just a matter of taking what you have in one room and moving it to another,” Brodnax says. If you have a larger budget, you might want to tackle such tasks as changing the carpet or upgrading the countertops to make the home look more inviting.
A vacant home generally needs more work. “When buyers come in and look at a vacant home, all they look at are the problems — the cracks in the walls, the dirty piece of carpet,” says Keating.
To remedy that, a few pieces of rented furniture can give potential buyers more to focus on than the house’s flaws. A few plants and freshly painted walls can also help buyers envision themselves living in the property, which can lead to a sale.
Since every staging job is different, costs vary. For a consultation with a professional stager who will inspect your home and provide a list of suggestions, expect to pay about $350, says Barb Schwarz, founder of the International Association of Home Staging Professionals, or IAHSP.

Homeowners can do the work themselves, or they can pay the stager to make the changes. If furniture or other supplies need to be rented, the homeowner will also pay the rental fees.
Staging a vacant home will likely be more expensive than staging an occupied home since you’re starting from scratch.
“(Staging) a vacant home typically can cost less than 1 percent of the value of the house,” says Keating.
“Occupied homes are typically way less than that because we’re using as much of the homeowner’s furnishings as possible.”
Not only can staging help seal the deal when a buyer is inspecting a home, but it can also get that buyer to visit the home in the first place.
“Twenty years ago, people would drive by properties and read the paper and read ads and have to go look at them,” says Brodnax.
“Now 90 percent are looking on the Internet before they even get a Realtor to show them homes. So if you don’t have amazing pictures of that property, people move that property to the ‘I’m not even going to bother going to visit the home’ list.”
With social media sites such as Twitter and Facebook being used to post pictures of properties, staging takes on a new urgency as a home’s presentation has a lot more at stake and its ability to sell can often hinge on a photograph
You want someone who has experience staging properties in your neighborhood to the market you’re targeting, says Brodnax. A portfolio should include pictures of the stager’s previous work, as well as photographs of any inventory the stager has available to put in your home.
StagedHomes.com, a staging education company founded by Schwarz, offers an accreditation course; those who complete it get the ASP — Accredited Staging Professional — designation. Trade associations such as the IAHSP and the RESA can also be starting points for finding stagers in your area.
Once you narrow your selection down to two or three stagers, interview them, hear what they propose to do to your home and listen to your gut. “Personality matters,” says Schwarz. “You want a personality that fits with your personality.”

Courtesy Bankrate.com
Tamara E. Holme

LIST OF BLOGS

Area 1031 Exchanges genuine Estate Investors

Area 1031 Exchanges genuine Estate Investors When an investor offers realty, a capital gains tax is acknowledged, together with a tax on deprecation regain. The routine capital gains tax, deprecation regain, and any suitable state tax can typically lead to a tax...

Developing Real Estate Notes Can Help Sell a House Quickly

Producing Real Estate Notes Can Help Sell a House Quickly Banks and home mortgage business have actually been offering home mortgage notes in the secondary for years. They even purchase and offer those notes to other loaning business. The details in this message is...

Why do you require a property representative?

Why do you require a realty representative? Buying or offering a realty is too dangerous and extremely intricate to invest cash. It is skillfully to seek for a trustworthy and experienced genuine estate representative to avoid remorses in the future due to the fact...

Realty lawyer

Property lawyer The realty lawyers Genuine estate market is growing and with that the company of genuine estate lawyers appears to be expanding too. Well it does not so much impact the genuine estate lawyers whether the genuine estate market is flourishing or not. 1....

Realty guide- How to handle Real Estate Business

Realty guide- How to handle Real Estate Business Real Estate refers to a stationary residential or commercial property that is forever attached to the land. Genuine estate company normally consists of appraisal, brokerages, advancement, residential or commercial...

Should You Install Artificial Turf in Your Yard?

Who wouldn't want to reside in a beautiful neighborhood adorned with meticulously manicured lawns? While some homeowners relish the thought of working on their yards, others may not share the same enthusiasm. If you've ever contemplated the idea of installing...

1031 Exchange Escaping the Certainty of Taxes

1031 Exchange Escaping the Certainty of Taxes Enabling the exchange of one residential or commercial property for another, this residential or commercial property market pattern can assist you hold on to cash that may otherwise end up with the IRS. How do you...

RECENT POSTS

Realty lawyer

Property lawyer The realty lawyers Genuine estate market is growing and with that the company of...

ABOUT  TWENTY
THREE HOMES

The Twenty Three Homes are one of the premiere real estate groups locally, nationally and internationally, specifically dealing with high-end properties and exclusive clientele. Partner with Keller Williams Twenty Three Homes are full service real estate experts whose clients benefit from the custom tailored, hands on service while receiving all the exclusive amenities and resources of one of the most established and respected firms in the business.

GET IN TOUCH